top of page

I'd like to tell you.

I understand each of my projects as journeys of their own. Every of those journey begins with a question. The goal is to find the right way to arrive at the right answer. Perhaps this project will lead to new branches, different and unexpected paths that want to be explored. Every journey is different, but with each new one we also broaden our horizon and gain more experience, but in the end there is always a concrete solution in form of a product. Every journey has its own story and I want to tell it here.


Here you will find an overview of selected current and past projects. By direct selection you will get to the corresponding projects.

MBB_illu2021_2_tilt-shift rauschen2.jpg



the magnetic levitation train transrapid triggered my personal passion for vehicle design and trains. In 1993, as a child, I had the opportunity to take part in a first test ride and since then I have been fascinated by both the technology and the futuristic trains. In this year I have dealt with the history of trains in terms of design and illustrated it in digital and analog renderings.

studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, cimo, Straßenbahn design, Cargotram, Postbahn, Paketbahn, Cargozug, Zugedesign, Straßenbahn-Design, Zugdesigner, Hessischer Staatspreis, Green Product Award 2021


the modular city tram

The 'CIMO' tram combines passenger and cargo transport in a modular concept and shows how public transport can function and be expanded in a sustainable city of the future without motorised individual transport. The cargo tram complements urban logistics with rail freight transport.

The starting point was global climate change, rising emissions in cities and their growing traffic problems. These are largely caused by motorised private transport. Therefore, we decided to develop a sustainable mobility concept for our cities, which led to the design of the modular tram. CIMO gives concrete new impulses for the design, possible uses and a modular structure. All this can contribute to make public transport more attractive again and to meet the requirements of a new and sustainable infrastructure, a city worth living in and the wishes and needs of passengers.

CIMO shows the versatile potential for trams and public transport of the future. With its modularity, the train can be adapted to the requirements and changes of future cities and their transport systems. The integration and fusion with other transport offers of the local mobility around pedestrians and cyclists plays a decisive role. With a new interior layout consisting of passenger and multi-purpose compartments, it offers additional space for the comfortable transport of bicycles, prams, wheelchairs or other larger objects. New seating and standing arrangements provide new opportunities for relaxed, interactive or productive city travel. With the Cargobahn, idle times, such as at night, are used to offer an additional system for urban freight transport in the growing logistics sector and to further relieve the strain on the roads.

In the scenario of a sustainable city without private cars, the tram must take over functions that only the private car has been able to perform so far. The result is  a large multi-purpose compartment, but also impulses for a new, unprecedented travel experience in trams. Augmented reality windows turn the ride into an interactive journey that provides passengers with playful or insightful information about places or events on their itinerary. The workplace of the train driver is upgraded and with the use of new technologies and a better overview, the profession will regain its attractiveness.

terra incognita
studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Terra Incognita, Industrial Clay, Automotive Design, Dutch Design Week, Johanna Seelemann, Design Academy Eindhoven

Terra Incognita

concept & design

by Johanna Seelemann

& Daniel Rauch

Daniel joined Johanna Seelemann in her master graduation project Terra Incognita at Design Academy Eindhoven in the department of Contextual Design in March 2019. Together they developed and designed a row of five sculptures made out of industrial clay that is commonly used in the design process of automobiles. The clay objects were presented at Graduation Show 2019 during the Dutch Design Week.

Photo Credits:

1. Johanna Seelemann

Graduation Show 2019

19.10 – 27.10.2019

5613 LE Eindhoven

Find out more about the project at

Black Cups
studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Designpreis, Keramik, Ceramic Design, Cups, Glasur, Keramikwerkstatt, Porzellan


the black cup series

The ceramic cup series comes in three sizes. Its shapes are simple, distinctive and pure. The story behind the design is simple. The shape of the largest object is devided in two halfs, that results in a medium and small cup. While the shape of the hand-made-manufactured cups remain the same, the differentiation are the glaces, which vary from matte to glossy blacks and experimental dark chrome versions. The cups could be purchased from the limited editions that were produced in 2018.

studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Designpreis, Aerodynamik, thyssenkrupp blue cruiser, bochum, worldsolarchallenge, solarauto, solardach, solarcar, Autodesigner, Windkanal


thyssenkrupp blue.cruiser

The thyssenkrupp blue.cruiser from Bochum University combines state-of-the-art technical finesse with an extraordinary design. For the third time it is being developed as part of a research collaboration with thyssenkrupp, whose technology and expertise are being used to develop and shape the future of electromobility. The focus is on sustainability and innovation at all stages of development.

The design of the thyssenkrupp blue.cruiser, combines the silhouette of a classic coupe with a clear and modern design language. The blue.cruiser is the seventh solar car developed in Bochum and was designed by a designer for the first time. As a student at the Folkwang University of the Arts in Essen, Daniel Rauch designed the entire vehicle (exterior, interior, color and trim) on his own. He accompanied the process from the first sketches and concepts, through simulation CAD models and production data, to the final design and ensuring implementation down to the last detail of the race-ready vehicle.

More efficient and practical for everyday use than ever before, the new four-seater features a spacious and modern interior. Innovative lightweight steel structures characterize the development of the body: the lattice frame with roll cage, the specially developed steel rims and the rear seat made of the sandwich material LITECOR represent the increased use of steel and have the advantage of making the car particularly light - without compromising on safety. In addition, as in any other sports coupe, there are special features such as distance warning, central locking, info display, heated seats and electrically adaptable suspension for maximum driving comfort.

Photo Credits:

1. Hochschule Bochum

2. Gaile Martinenaite

3. Gaile Martinenaite

4. Matthias König

studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Designpreis, Aerodynamik, Vision, Aerotube, Eindhoven, Dutch Design Week
2016 Aerotube


a visionary car exploration

In the future, vehicle efficiency will become even more important than it is today. Manufacturers will compete with their most efficient products rather than those with the most powerful engines.

With an aerodynamically shaped body and low air resistance, energy consumption could be drastically reduced.


AeroTube" is a study that shows what such a vehicle could look like with new approaches from the aerodynamic shape of the body to the overall layout with passenger compartment and powertrain to the use of the positive and negative space of its shape.


The formal concept of the study plays with the viewer and the perspective that it shows a less aerodynamic and boxy shape from the side view and transforms into something completely different when you move to the front or rear of the vehicle. In addition, the inner and outer skin merge. Is it just an airless space in the middle to optimize the flow or can it also be used as a transport space?

studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Designpreis, companion, gehstock design
2015 companion


a modular walking stick for leg amputees

People with a prosthetic leg lack the feeling of the ground they walk on. Much training is required to develop a confident gait again. For many of these people, unpaved and irregular surfaces represent uncertainty. This can lead to avoiding certain places for fear of falling. In snow, sand, tall grass or loose forest floors, a safe gait can only be achieved slowly and with a great deal of concentration and circumspection. 

Companion starts here and offers the possibility to adapt a mobile cane to the spontaneous conditions and wishes of its users and to offer safety on such surfaces. The cane system can be compactly stowed and easily assembled due to its modular design. Compared to other walking sticks, it can be stored in an even smaller space. The user can take it with him in the supplied case, including the various foot attachments, or even more compactly in his desired configuration in his pocket or backpack. The cane is used when it is needed to provide the necessary security and packed away again when additional assistance with walking is no longer required.  

studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Designpreis, Smemo


smell your memories

Smemo is a product vision that makes it possible for the first time to record smells, store them and then play them back as often as desired. Memories linked to smells evoke a much stronger and more personal recollection than is possible with images or sounds. Smemo is primarily aimed at urban working nomads who, due to their profession and lifestyle, can be found in ever-changing locations all over the world.  

Smemo allows you to preserve personal moments in the form of smells and fragrances in a dimension of perception that was previously impossible, creating a unique memory of the places visited. Thus, they can evoke these memories again and again and share them with others. The product is divided into two processes, the recording and the reproduction of the smells.

The mobile AirStick can be used to record the smells in the form of an air sample on the go, and the playback station can be used to analyze, store and reproduce the smell. Smemo can both fill the room with a light breeze of an odor or provide targeted, intense playback. 

studiorauch, Daniel Rauch, Industrial Design, Industriedesign, Essen, Transportation Design, Designpreis


modern reinterpretation

Carriage is inspired by the shape of the carriage, the beginning of the automobile. The vehicle is conceived for a scenario in 2030, where the size of vehicles must be greatly reduced and also the needs for an aging society requires new types of vehicles. 

A bench seat for two and large glass areas allow the two passengers to see more of their surroundings. Here, too, an attempt was made to pick up on the travel feeling of the carriages. The high cabin makes it easy for passengers to get in. 

The silver body frames on the left and right can be pressed with a complete tool so parts are saved. Powered by a hydrogene tank, the two wheel grain engines. 

bottom of page